Board of Directors

ADF Board of Directors

John Richards

Non-Executive Chairman

John joined ADF in 2018. He is an experienced business manager who, following graduation from Aston University, worked as a graduate trainee at Delta Metals Group. He served as Sales and Marketing Director of Ibstock Brick before becoming Managing Director of a number of Ibstock plc subsidiaries.
He is now Chairman of Brickability Group plc, a national supplier of building materials, Chairman of JR and M Investments, a provider of finance to the home building industry, and a Director of Birmingham Moseley Rugby Limited.

John chairs the Board’s Nominations committee.


ADF Board of Directors

Marsden Proctor

Chief Executive Officer

Marsden began working in the Television and Film industry in 1996 at Screen Facilities as a Facilities Driver. He then worked at Bristol Television Film Services for 14 years as General Manager prior to joining ADF in July 2014. Marsden’s initial appointment at ADF was as General Manager with the objective of implementing an infrastructure that would give the business the capacity to grow, along with developing the sales department.

Marsden was appointed Managing Director in 2016, and subsequently Chief Executive Officer in 2022 at point of IPO. During his tenure Marsden has driven the Group’s long-term growth strategy through the development of its infrastructure and oversaw the increase in the Group’s fleet from 50 to over 700.


ADF Board of Directors

Neil Evans

Chief Financial Officer

Neil joined ADF in April 2019. His career began as an officer in the Royal Marine Commandos before joining Deloitte in 1989 where he qualified as a Chartered Accountant.

After leaving Deloitte, Neil has worked in a variety of directorship roles. Having been Group Finance Director at family-owned business Greens Motor Group Limited for five years, Neil then joined Dublin-based outsource call centre business Conduit, where he worked as Managing Director for seven years, growing the UK work force from 150 to over 3,500. Neil then joined FTSE 100 company Serco plc as Chief Commercial Officer of its newly formed BPO division, before taking up the Finance Director role at Bluestone National Park, where he brought the business back into employee / family ownership in 2018 and became a part-owner as a result.


ADF Board of Directors

Alexandra Innes

Senior Independent Non-Executive Director

Alexandra joined ADF in May 2022 as an Independent Non-Executive Director and became Senior Independent Director in March 2023. She is currently a Non-Executive Committee Member at the Bank of England, a Non-Executive Adviser and Board Member at Knight Frank LLP, and a NED at Dowlais Group plc, Waverton Investment Management Group Ltd, STS Global Income and Growth Trust plc, and Schroder Real Estate Investment Trust plc. She is a NED of the 2023 UCI Cycling World Championships Ltd and previously served on the Board of the All England Lawn Tennis Club (Championships) Ltd from 2014 to 2020.

During her executive career, Alexandra was Managing Director at Barclays plc, and prior to that Director of Global Capital Markets at Bank of America Merrill Lynch. Alexandra holds an MA Hons Economics from Cambridge University, is a member of the Chartered Institute for Securities and Investments (MCSI), a Green & Sustainable Finance Professional, Chartered Banking Institute (CCBI GSFP), a Fellow of Chapter Zero, and holds the CFA Institute Certificate in ESG Investing.


ADF Board of Directors

Vinodha Wijeratne

Independent Non-Executive Director

Vin is Chief Financial Officer at BRE Group and was formerly the CFO of the Royal Mint, Director of Strategic Planning at EE and Orange and Commercial Finance Director at Orange.

During his career Vin has worked in listed, private and private equity owned businesses operating across multiple sectors, as well as held Executive & Board positions in public sector and charity governed organisations.

Vin is the Chair of the Audit & Risk Committee


ADF Board of Directors

Jo Goodson

Independant Non-Executive Director

Jo is a technology entrepreneur and experienced Board director having spent over 25 years leading and advising high growth businesses across both the public and private sectors. Jo has held several senior executive roles across the entertainment and technology industries, she co-founded MediaGold UK Ltd before it was sold to Avenquest in 2003 where she then became a Managing Director and was also previously Vice President at Broderbund Software Inc. She has also invested in a range of technology companies including Tonic Games Group, a subsidiary of Epic Games since 2021, where she was an early-stage investor. Until recently, Jo was Managing Partner of Hampleton Ltd, a boutique technology M&A and corporate finance firm, where she was responsible for the UK, Germany and Scandinavian operations from 2013, and remains an advisor. Jo is currently on the Board of AIM-listed Devolver Digital, a video game publisher.

Jo chairs the Board’s Remuneration Committee.