Russell Down
Non- Executive Chairman
Russell joined ADF as Chairman in February 2025.
Russell is an experienced executive with Board experience in the UK and internationally. He was the Chief Executive of Speedy Hire plc, the UK’s leading tools and equipment hire services business, for seven years from July 2015. Prior to joining Speedy Hire, he was the Group Finance Director at Hyder Consulting plc, a multinational design and engineering consultancy. Russell is a member of the Institute of Chartered Accountants in England and Wales.
Marsden Proctor
Chief Executive Officer
Marsden began working in the Television and Film industry in 1996 at Screen Facilities as a Facilities Driver. He then worked at Bristol Television Film Services for 14 years as General Manager prior to joining ADF in July 2014. Marsden’s initial appointment at ADF was as General Manager with the objective of implementing an infrastructure that would give the business the capacity to grow, along with developing the sales department.
Marsden was appointed Managing Director in 2016, and subsequently Chief Executive Officer in 2022 at point of IPO. During his tenure Marsden has driven the Group’s long-term growth strategy through the development of its infrastructure and oversaw the increase in the Group’s fleet from 50 to over 700.
Neil Evans
Chief Financial Officer
Neil joined ADF in April 2019. His career began as an officer in the Royal Marine Commandos before joining Deloitte in 1989 where he qualified as a Chartered Accountant.
After leaving Deloitte, Neil has worked in a variety of directorship roles. Having been Group Finance Director at family-owned business Greens Motor Group Limited for five years, Neil then joined Dublin-based outsource call centre business Conduit, where he worked as Managing Director for seven years, growing the UK work force from 150 to over 3,500. Neil then joined FTSE 100 company Serco plc as Chief Commercial Officer of its newly formed BPO division, before taking up the Finance Director role at Bluestone National Park, where he brought the business back into employee / family ownership in 2018 and became a part-owner as a result.
Alexandra Innes
Senior independent Non-Executive Director
Alexandra joined ADF in May 2022 as an Independent Non-Executive Director and became Senior Independent Director in March 2023. She is currently a Non-Executive Committee Member at the Bank of England, a former Non-Executive Adviser and Board Member at Knight Frank LLP, a former NED at Dowlais Group plc, and a NED at Waverton Investment Management Group Ltd, STS Global Income and Growth Trust plc, and Schroder Real Estate Investment Trust plc. She is a NED of the 2023 UCI Cycling World Championships Ltd and previously served on the Board of the All England Lawn Tennis Club (Championships) Ltd from 2014 to 2020.
During her executive career, Alexandra was Managing Director at Barclays plc, and prior to that Director of Global Capital Markets at Bank of America Merrill Lynch. Alexandra holds an MA Hons Economics from Cambridge University, is a Chartered Member of the Chartered Institute for Securities and Investments (MCSI), a Green & Sustainable Finance Professional, a member of the Chartered Banking Institute (CCBI GSFP), a Fellow of Chapter Zero, and holds the CFA Institute Certificate in ESG Investing.
Alexandra is the chair of the Nominations Committee.
Jo Goodson
Independent Non-Executive Director
Jo is a technology entrepreneur and experienced Board director having spent over 25 years leading and advising high growth businesses across both the public and private sectors. Jo has held several senior executive roles across the entertainment and technology industries, she co-founded MediaGold UK Ltd before it was sold to Avenquest in 2003 where she then became a Managing Director and was also previously Vice President at Broderbund Software Inc. She has also invested in a range of technology companies including Tonic Games Group, a subsidiary of Epic Games since 2021, where she was an early-stage investor. Until recently, Jo was Managing Partner of Hampleton Ltd, a boutique technology M&A and corporate finance firm, where she was responsible for the UK, Germany and Scandinavian operations from 2013, and remains an advisor. Jo is currently on the Board of AIM-listed Devolver Digital, a video game publisher.
Jo chairs the Board’s Remuneration Committee.
Mark Adams
Independent Non-Executive Director
Mark joined ADF in February 2025 and has over 30 years’ experience of working in senior finance roles across a variety of sectors. He has spent significant time with listed UK companies, with his most recent executive role as Group Finance Director of Marlowe plc, a leader in business-critical assurance services in the commercial and industrial sectors. Prior to joining Marlowe, Mark held senior financial and board level roles at a number of businesses, including Stobart Group Limited, Pets at Home Group plc, and easyJet plc.
Mark is currently a Non-Executive Director and Chair-elect at Venture Life Group plc and a Non-Executive Director and Audit Committee Chair at One Media iP Group plc. Mark chairs the Audit and Risk Committee.